What we do
We meet with you (online or in person) to discuss where your business is at and your vision for where you want to take it. We will identify your strengths and challenges, establish priorities, gather a list of available resources, and discuss timelines. The goal of this meeting is to gather enough information to help us to create a plan and road map for our work together.
A well thought out process is the engine behind your marketing strategy. We work with you to analyze your current sales & marketing workflow and identify any issues that could be improved. The solution may be as simple as a clear delineation of roles, or a better selection of integrated tools, or enhanced communication between sales & marketing. Whatever it is, we will diagnose it and provide solutions.
Your marketing plan paves the way for your success. Even if you created one before, it’s good policy to revisit and revise your marketing plan as your company develops and changes to make sure that you are still on track. We will help you to create a brand new marketing plan or restructure an existing one to align with your changing goals and expanding product or service offerings.
CRM & Marketing Automation
There are many tech tools available to help entrepreneurs and small to medium size businesses accomplish more in less time. CRM (customer relationship management) and marketing automation tools can help you to increase efficiency and implement a cohesive and consistent sales & marketing process, while ensuring that leads and customers are well cared for.
Standardizing, organizing, and automating data and workflows means you will have time to focus on the other areas of your business that require daily attention. We can help you to choose, setup, and/or cleanup your CRM app, marketing automation system, and other tech tools and ensure that they integrate well together. Regardless of budget, we can find a solution that works for you and train your team on how to use it.
Good content is interesting, engaging, adds value to your audience, and enables you to listen to your prospects as well. These days, content often replaces conversations. Just like a conversation, you want to avoid being the person who talks about him/herself the entire time. Instead, you want to encourage your audience to interact with you, so you can learn more about their wants and needs. This sort of open communication will enable you to build a relationship and earn new and loyal customers.
We help you develop quality content in text and visual formats and determine optimal distribution methods and schedules.
- Email blasts
- Product feature highlights
- Photography (product, lifestyle, Instagram style, etc.)
- Social media posts
- Use cases
- Videos (how-to, software demos, testimonials)
Advertising can have several goals; for instance, creating brand awareness, lead generation, lead nurturing, and customer retention. We can help you to create strategic advertising campaigns to achieve whatever goal you have in mind. This includes creating the ad, setting the appropriate ad properties and targets in Google AdWords, social, or other digital media, and tracking analytics to measure success based on your key performance indicators (KPIs) and targets.
Social Media Management
Social media is an important aspect of most marketing plans. It enables you to generate leads and communicate with your customers and prospects on a daily basis. We will help you develop a social media plan that represents your brand and communicates your personality. We can also manage your pages, schedule regular posts, engage with followers & influencers, track activity, optimize posting times, and attract new members of your ‘tribe’.
Photo and video content are essential to modern marketing. Visual media attracts viewers, increases visibility of your message, and is also prioritized in most social media platforms, making it an ideal way to convey your brand personality and lifestyle. By communicating your brand identity, culture, and message through a broader range of senses, you provide more opportunities for your audience to connect with you in a meaningful and engaging way.
Our full-service photography, videography, and production team will work with you to bring your vision to life. Our photography work has been seen in magazines like UsWeekly, Vanidades, and The Hollywood Reporter, in retailer outlets like Nordstrom, and we are trusted by celebrity PR firms to brand their clients through visual media. We can bring your vision to life whether for a beauty campaign, lookbook, product feature, book cover, publicity packet, corporate headshots for your website & consistent LinkedIn branding, or other marketing needs. Click to Visit Our Photography Website
We offer production services regardless of if you are using our photo/video services or someone else’s. With 6 years in the photo & video industry, we have developed terrific relationships with model and creative agencies, know exactly what to look for in locations, and can anticipate and resolve most issues before they happen to ensure everything flows smoothly the day of your shoot.
With our logical, well-organized, and proven process, as well as terrific communication, you will be informed each step of the way and can rest assured that your shoot will happen on-time and on-budget with terrific talent. We enjoy working closely with our clients, so you are welcome to be as involved as you would like in the process and selections. Common production services include:
- model / actor casting
- selection of quality hair, makeup, and styling
- location scouting
- organization of messengers, catering, etc.
- scheduling of all parties
- travel arrangements
Consulting & Creative Direction
If your company has significant demand for visual content, but does not have the budget to hire a professional every time you need to shoot a photo or video, we can help. You are not alone, this is very common among small businesses, especially Instagram-based brands and those who provide weekly or daily video tutorials on YouTube. In this case, we will help you to setup your own photo/video process by:
- Suggesting the right equipment for your needs, brand, and budget
- Showing you how to setup your studio or shoot space
- Sharing basic lighting tips and tricks to achieve a professional look
- Teaching you how to shoot your own basic photos and videos
When you are done shooting, just send us your images/video for editing.
- AEC (architecture, construction, engineering)
- Home Services
Education & Certifications
Master’s of Business Administration – Rice University Jones School of Business
Concentrations: Marketing, Consulting, Global Business Strategy
Law & Government
J.D. – George Washington University School of Law
M.S.Sc. – Syracuse University Maxwell School of Public Policy
Certified in Google Adwords.
We can assist you with creating effective advertising campaigns.
Hubspot: Inbound Marketing
Certified in Inbound Marketing through the HubSpot program. We can help you to create efficient and impactful inbound marketing programs including drip campaigns and lead nurturing.